What’s New In Perfect Audience?

Posted by & filed under Features, News.

We’ve been busy at Perfect Audience working on new features for you! Check out some of our major product releases in 2018. Each of these features will help expand the reach of your campaigns and/or improve performance. What’s New in Perfect Audience New Facebook placements – Perfect Audience now supports Marketplace and Messenger ads in… Read more »

Increase CTR and Conversion Rate with Multi-Product Dynamic Ads

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Product-specific dynamic ads are some of the strongest advertisements online retailers can use.  Showing someone the specific item they were looking at leads to a higher click-through rate and more conversions than just a static ad. What’s better than showing one product?  Showing multiple products in one ad!  Anyone who’s ever gone to Target or… Read more »

Get Your Ads to the People Most Likely to Click with Facebook CPC Bidding

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Some feature news: Cost-per-click (CPC) bid settings are now available for your Facebook retargeting campaigns in Perfect Audience. Previously, our default setting was a CPM bid that served the largest number of impressions for the budget.  That option remains, plus you now have the option to be more precise in your Facebook retargeting campaigns and… Read more »

Instagram Retargeting

Posted by & filed under News, Tech, Win at Retargeting.

Considering retargeting on Instagram? It’s fast, easy, and you should do it if you want to reach a huge section of mobile consumers. Quick facts: Instagram has 400 million daily active users, including 55% of the 18-to-29 demographic. 26% of Instagram users make $75,000+ per year. Instagram continues to rise and is expected to make… Read more »