With Facebook and Google, you can reach roughly half of your potential global audience—but how do you reach the other half? And how do you go beyond basic functionality to develop powerful retargeting sequences? Could you be converting more prospects with a lower CPA?
Posts Archived in " Perfect Audience"
Great leaders are willing to make tough decisions during challenging times. Leadership is knowing the right thing to do and doing it, even when others are not. To be a great leader, you need to be fearless.
Many B2B marketers depend on live events to fuel their lead generation and sales programs. I recently talked to a company that had 24 live events planned for 2020 and in one week in March, all of those plans were destroyed.
We had a great discussion on Thursday surrounding techniques to optimize your retargeting ads – and had some interesting questions and comments from our attendees!
During economic downturns, there are some industries impacted more than others. The current pandemic has battered travel, finance, hotels, gyms, sports, live events, premium services, restaurants, and more. But other industries have had a positive impact.
Research of the Week filters through hundreds of research studies and finds the most interesting and thought-provoking research for marketing professionals. Then we provide practical strategies and tips on how to apply the research to influence your marketing programs. Enjoy!
Eric Stockton, Jalali Hartman, and Todd Lebo, the speakers from the webinar, Business Marketing Strategies for a Post Pandemic World, hosted a 14-minute post-webinar roundup to answer questions from the attendees. Here are a few of the questions answered:
We’ve all been on a roller-coaster ride the past few weeks. The impact is real. Working from home. Entire industries turned upside down. Budgets cut. Shifts in customer spending. Adjustments in products and delivery of those products. The list goes on and on.
But bubbling up underneath all of the chaos is innovation. Opportunity for those that are agile and strategic.
Eric Stockton, Jalali Hartman, and Todd Lebo, the speakers from the webinar, Retargeting in 2020, hosted a 14-minute post-webinar roundup to answer questions from the attendees.
In order to optimize your ad spend across multiple platforms, try these strategies:
Retargeting in 2020: Recording of Live webinar presented by Perfect Audience. Market data, trends, case studies and insights. Free 60 minute recording. Todd...
When you’re promoting your brand, you need to be where your customers are. And that can vary based on your product or service offering—a consumer-driven brand might do best on Facebook, while niche B2B-focused ads might work better to promote on Google’s ad platform, which draws in a broader demographic range of customers.