The B2B sales process is complex because you have a niche target audience, many individuals are involved in the buying process, and the coordination of channels, tactics, and data is critical to your success.
Return on Investment (ROI) and Return of Ad Spend (ROAS) are the most meaningful metrics for tracking success according to our recent research with Ascend2.
Email marketing is a primary marketing tactic for most companies. Here are some current email research statistics that you should know and a few tips that you can implement in your email program.
Are you overspending because you are failing to use one simple tactic?
Using multiple ad sizes (specifically those with lower competition) is something many advertisers overlook, but it has a huge effect on campaign effectiveness.
This week’s research looks at the most effective tactics for a programmatic advertising program.
This week’s research looks at the most effective tactics for a programmatic advertising program.
Watch our experts review and optimize real content…
This week’s research looks at the top challenges that marketing professionals experience with programmatic advertising programs.
This week we bring you primary research from Perfect Audience. Perfect Audience is committed to collecting primary data and research to help our clients and the entire marketing community understand what is working, and not working, in digital advertising.
Email is a primary marketing channel for companies. How large is email reach?
New research by Perfect Audience and Ascend2 reveals what 213 marketing professionals are doing to optimize their programmatic advertising program.
Marketers rely on their marketing dashboards to make better marketing decisions. The ability to not only gather data but to interpret the data is critical. A marketing data dashboard is a tool used to visualize KPIs (Key Performance Indicators) about the impact of marketing efforts in a way that is immediately understood.