The goal of advertising is always the same; to drive business, sales, or conversions. You need conversions to make money. You need impressions to lead to conversions.
Email remarketing — or as some call it, email retargeting — may seem old school in an era of social media and chatbots, but it’s still one of the most direct, effective ways to reach consumers. Recent Ascend2 research, Email Marketing Effectiveness, finds that because email is extremely effective, 73% of marketing professionals continue to invest in email marketing.
We’ve covered seven 15-minute strategies for setting up hyper-profitable campaigns — whether retargeting or not — plus some bonus material!
The B2B sales process is complex because you have a niche target audience, many individuals are involved in the buying process, and the coordination of channels, tactics, and data is critical to your success.
Return on Investment (ROI) and Return of Ad Spend (ROAS) are the most meaningful metrics for tracking success according to our recent research with Ascend2.
Email marketing is a primary marketing tactic for most companies. Here are some current email research statistics that you should know and a few tips that you can implement in your email program.
Are you overspending because you are failing to use one simple tactic?
Using multiple ad sizes (specifically those with lower competition) is something many advertisers overlook, but it has a huge effect on campaign effectiveness.
This week’s research looks at the most effective tactics for a programmatic advertising program.
This week’s research looks at the most effective tactics for a programmatic advertising program.
Watch our experts review and optimize real content…
This week’s research looks at the top challenges that marketing professionals experience with programmatic advertising programs.
This week we bring you primary research from Perfect Audience. Perfect Audience is committed to collecting primary data and research to help our clients and the entire marketing community understand what is working, and not working, in digital advertising.