The B2B sales process is complex because you have a niche target audience, many individuals are involved in the buying process, and the coordination of channels, tactics, and data is critical to your success.
Posts Archived in " Perfect Audience"
Metrics That Matter Most in 2020
Return on Investment (ROI) and Return of Ad Spend (ROAS) are the most meaningful metrics for tracking success according to our recent research with Ascend2.
7 Ways To Improve Your Email Marketing & Why You Should
Email marketing is a primary marketing tactic for most companies. Here are some current email research statistics that you should know and a few tips that you can implement in your email program.
How to Improve Your Campaign Performance 20% By Using Different Ad Sizes
Are you overspending because you are failing to use one simple tactic?
Using multiple ad sizes (specifically those with lower competition) is something many advertisers overlook, but it has a huge effect on campaign effectiveness.
Metrics That Matter The Most in 2020 (& Definitions!)
This week’s research looks at the most effective tactics for a programmatic advertising program.
7 Most Effective Tactics for Your Ad Campaigns
This week’s research looks at the most effective tactics for a programmatic advertising program.
Live Optimization: Ads and Landing Pages
Watch our experts review and optimize real content…
Top 8 Challenges in Online Advertising Today
This week’s research looks at the top challenges that marketing professionals experience with programmatic advertising programs.
New Research on How Businesses Are Advertising in 2020
This week we bring you primary research from Perfect Audience. Perfect Audience is committed to collecting primary data and research to help our clients and the entire marketing community understand what is working, and not working, in digital advertising.
Email Marketing Effectiveness
Email is a primary marketing channel for companies. How large is email reach?
New Research on Recent Changes in Programmatic Advertising
New research by Perfect Audience and Ascend2 reveals what 213 marketing professionals are doing to optimize their programmatic advertising program.
What You Need from Your Marketing Dashboard
Marketers rely on their marketing dashboards to make better marketing decisions. The ability to not only gather data but to interpret the data is critical. A marketing data dashboard is a tool used to visualize KPIs (Key Performance Indicators) about the impact of marketing efforts in a way that is immediately understood.