Retargeting Essentials For The 2018 Holiday Season

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    2018 will beat 2017 in every major online retail category: the duration of the season, the amount spent, and the number of shoppers who engage.  We’ve put together a list of tips to boost your retargeting click-through rate (CTR) and conversions during this critical quarter and holiday season. We’ll also be highlighting a bunch… Read more »

Holiday Retargeting Techniques For Marketers and Brands

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Holiday shopping is in full swing even though Cyber Monday is still two weeks away.  If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are.  Online sales are forecast to increase between 7 and 10 percent over last year to as much as $117 billion. We made your list,… Read more »

New Feature: Self Service Dynamic Banner Product Ads!

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Dynamic personalized ads featuring products based on shopper browsing behavior are driving 30-40% higher conversions than standard banner ads. However, creating dynamic banner ads is a costly and time intensive task. Today, Marin’s Perfect Audience is changing that! Starting today, you’ll be able to create and design Dynamic Banner Product Ads in addition to your Dynamic Facebook Product… Read more »

New Feature: Assisted Conversions

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As of today, there is a new metric in your Perfect Audience dashboard called “Assisted Conversions”. General conversion metrics about your visitors only tell part of the story. In reality, there are many steps a visitor might have taken before converting on your site. Assisted Conversions help give you better insight for how other campaigns may… Read more »

Everything You Need to Know About Retargeting – a Perfect Audience and HubSpot eBook

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  In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio, because they were the easiest means to reach large audiences and build brand awareness. Obviously, this meant the most effective advertising campaigns were dominated by the biggest brands with the… Read more »

Tips for Defining Success

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One of the most important things to do when building a business is set yourself up for success, but sometimes success is hard to define. Let’s talk about what the right KPIs (Key Performance Indicators) for your business are and then define some benchmarks. KPIs (Key Performance Indicators) Most of the time retargeting is used… Read more »