How do you measure the impact of influence? More importantly, what’s the best way to measure such a fuzzy concept using an analytical approach? As marketers...
Why Bother with View-Through Attribution?
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Posts Archived in " Win at Retargeting"
What’s your 2015 Advertiser’s New Year’s Resolution?
Happy New Year! It's our New Year's resolution to deliver great additions to our platform. We're working to bring you new features and some much-requested...
Holiday Retargeting 101 – Bid Up To Increase Your CPM During Peak Seasons
With the Holiday shopping season quickly approaching, retargeting competition increases and overall CPMs rise. Accordingly, you’ll want to increase your CPM...
Your CTR called and wants you to stop doing these 5 things
Happy Friday! It's time for another update in our Win At Retargeting series of blog posts, designed to help you get the most out of your retargeting...
Prevent Converted Users From Seeing Your Ads
Happy Friday and welcome back to our Win at Retargeting blog series! Today I'll be talking about a topic that customers ask me about quite frequently -...
Boosting your CTR and Conversions with Targeting Windows
Welcome back to our Win at Retargeting blog series! Today we'll be covering Targeting Windows, and how you can use them to help boost CTR and conversion rates...
UTM Parameters: What They Are, How They Work, and How to Use Them
Welcome to the second post of our new blog series, Win at Retargeting! Today we're going to discuss how to use UTM parameters with your ads to track click...
Passing revenue and order ID values with conversion events
[Editor's Note: To kick off the new year, Scott Danielson, Perfect Audience's fearless Customer Success Manager, will be publishing a series of posts on...