Share Audiences Without Competing? Introducing CONNECT From Perfect Audience

In addition to retargeting, Perfect Audience works as a network of advertisers by using Connect, a way to share audiences without competing.  Today we’re highlighting the Sharper Image, an American brand that offers consumers home electronics, air purifiers, gifts and other high-tech lifestyle products.  Kirk Ciarrocchi, Paid Search Marketing Manager explains the benefits of Perfect Audience Connect. 

Creative gifts for the holidays and other occasions

KIRK CIARROCCHI: The Sharper Image is the premier destination for cutting edge gadgets, electronics, and luxury home/lifestyle products. Our unique products add style and comfort to any home and make great gifts for any occasion, especially the holiday season.  Our customers visit our website to find original and creative gifts like drones, hover boards, air purifiers, massage chairs, audio accessories, travel accessories, and sleep solutions.

With more than 500,000 unique visitors per month and more than 3 million unique visitors during the November–December holiday shopping season, our website reflects the popularity of our brand.

Avid, active shoppers 

KC: Our users are mostly affluent and active shoppers who are not terribly price-concious.  For our Partner Connect initiative, we’ve adopted a similar strategy to our catalog mailing list.  The result has been a lot of connection and crossover between our audience and the customers of other luxury living brands.

We’ve partnered with brands offering high-end goods and services such as wine subscriptions, travel merchandise, performance bicycles, finance and insurance, and home décor.  Our customer base would be a great fit with a number of different types of retailers.

Other key metrics: 91% of our users live in the United States, with a 50/50 split between men and women. Approximately 92% of our users are over 25, and 72% are over 35.

How did you learn about Partner Connect?

KC: Our Marin team recommended Partner Connect as a way to share and find highly qualified and targeted audiences as we deployed a more advanced display strategy.  After finding huge success with Marin in our search efforts, being able to leverage Marin in other areas seemed like the next logical step because we’ve already proven that the technology works, and works well.

What goals are you looking to achieve with
Partner Connect? 

KC: We’d love to share our audience data with other non-competing brands. We hope to learn even more about our customers and their interests for the benefit of our partners and our brand.

Interested in targeting The Sharper Image’s audience? Learn more about audience extension with Partner Connect today.

<a href="" target="_self">Max Stewart</a>

Max Stewart

Max Stewart is a Customer Success Manager at Perfect Audience with ten years experience in digital marketing. He is a die-hard Cubs fan and a very average guitar player.

Enjoy this post?

If you’ve enjoyed this post, please share with your friends on social media. You can also share your thoughts in the comments below.