We’ve been busy at Perfect Audience working on new features for you! Check out some of our major product releases in 2018. Each of these features will help expand the reach of your campaigns and/or improve performance.
What’s New in Perfect Audience
New Facebook placements – Perfect Audience now supports Marketplace and Messenger ads in Facebook. Use these new placements to reach more people with your Facebook retargeting campaigns. Learn more here.
Multi-Product Dynamic Ads – Showcase more of your product catalog with multi-product dynamic ads that use your product feed to show more items within your ad. Set up in minutes and increase your CTR and conversion rates. More information here.
Facebook CPC Bidding – Bid by CPC or CPM in your Perfect Audience campaigns for Facebook. As always, you’re in control of your budget at Perfect Audience. Learn how here.
Facebook Lookalike Audiences – Expand your audience reach with Lookalike Audiences and find more people who resemble your audience members. Facebook’s got the tools to create the audiences which you can then use in Perfect Audience to show ads to people who haven’t discovered your website yet. Create one here.
Instagram and Facebook Mobile – Get in front of some of the web’s most engaged buyers with Instagram ads. Instagram is part of Facebook so all you need to do is edit your placements to ensure your ads appear there. Here are some reasons to jump into Insta.
Interested in seeing something new built into Perfect Audience? Drop us a line at firstname.lastname@example.org.
Back to school season is in full swing and the holiday season is around the corner. It’s a good time to increase the reach of your Facebook retargeting ads and we’ve got two new ways to do it.
Perfect Audience now offers two additional placements to make your Facebook ads more effective. In addition to Facebook and Instagram ads, you now have the ability to use Marketplace ads and Messenger ads.
These placements are set to ‘ON’ by default so our advertisers can get the best performance from their Facebook campaigns.
For more information on Messenger ads, visit our NEW knowledge base. For more information on Marketplace ads, check out this page.
As always, please contact our support team with any questions.
“The robust control for advertisers within the Perfect Audience platform is unmatched within the industry. Customization of the Manscaped retargeting campaign infrastructure on Perfect Audience was a game changer in performance!”
Ryan Fiore – Vice President of Marketing at Manscaped, Inc.
Manscaped, Inc., was looking for additional scale at strict ROAS targets, centered on mobile in-app and website retargeting ad placements. Manscaped historically had trouble hitting ROAS goals driven by mobile in-app advertising. After a series of engaging meetings with the Perfect Audience team, Manscaped was compelled to test Perfect Audience’s capabilities.
The Perfect Audience platform delivered the Manscaped team full control over their retargeting campaigns. Key functionality like customizing a lookback window, mobile operating system isolation, audience exclusions, and day parting were instrumental in delivering a breakthrough in campaign performance. Manscaped saw extra brand value in the transparency of Perfect Audience’s publisher performance reporting.
Manscaped continuously hit their target ROAS goal of 3.5x at scale within Perfect Audience retargeting campaigns. As additional spend budget was allocated to Perfect Audience campaigns, their campaign performance increased by 137% month over month.
The Manscaped product line was created specifically for a man’s distinctive grooming needs. Featuring American made, specially formulated products to cleanse, moisturize, and deodorize, as well as tools engineered to give a man a close, refined appearance, Manscaped equips men with the right tools for the right job, in a complete manscaping system that is easy, powerful, and satisfying. All Manscaped formulations feature Active pH Control™, essential ingredients for helping the refined gentleman stay, clean, dry, and healthy.
To learn more about Manscaped’s revolutionary products, visit Manscaped.com.
Product-specific dynamic ads are some of the strongest advertisements online retailers can use. Showing someone the specific item they were looking at leads to a higher click-through rate and more conversions than just a static ad.
What’s better than showing one product? Showing multiple products in one ad! Anyone who’s ever gone to Target or Whole Foods for “just one thing” knows what we mean.
Perfect Audience now gives e-commerce vendors the ability to display multiple products within one ad, giving you even more opportunity to win back the visitors who browsed several items but did not purchase. You can also limit displayed products to one category, one price range, or choose to display only items that are in stock.
Already a Perfect Audience advertiser with a product feed imported? You can set it up in five minutes. Learn more in this Knowledge Base article, and contact us if you have any questions.
Some feature news: Cost-per-click (CPC) bid settings are now available for your Facebook retargeting campaigns in Perfect Audience.
Previously, our default setting was a CPM bid that served the largest number of impressions for the budget. That option remains, plus you now have the option to be more precise in your Facebook retargeting campaigns and serve your ads to the people most likely to click. You can set a maximum CPC so that you continue to maintain control of your budget.
Right now this is for Facebook campaigns only. We will have CPC bidding available for Web display campaigns soon.
Want to try it out? Instructions are right here.
The Perfect Audience Team
Delivering your creative messaging the people who leave your website without converting is the main goal of retargeting, whether they go elsewhere on the web, to Facebook, or their mobile device. While this is a key part of any company’s digital strategy, you also need tools for growth and methods for expanding the total size of your audience and prospecting without a lot of additional effort.
Perfect Audience now gives you the option to retarget people who have never been to your website, expanding your reach and exposing you to more potential customers. We can do this with Facebook Lookalike Audiences, giving you the chance to reach people who resemble your visitors and customers but who aren’t part of your segments yet.
If you’re running Facebook campaigns in Perfect Audience, this will only take a few minutes to set up. If you haven’t started that yet, you can do so with these instructions.
If you have any questions please write to email@example.com
-The Perfect Audience Team