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Experts Tell All – Which Metrics Are The most Important?

Experts Tell All – Which Metrics Are The most Important?

If you are using a multichannel advertising platform, you will be able to easily collect this data to conduct your evaluations. But which of these metrics are most useful? Obviously, what is most relevant for you will vary based on the overall business goals that you...

4 Remarketing Emails That Will Lead To Conversions

Email remarketing — or as some call it, email retargeting — may seem old school in an era of social media and chatbots, but it’s still one of the most direct, effective ways to reach consumers. Recent Ascend2 research, Email Marketing Effectiveness, finds that because email is extremely effective, 73% of marketing professionals continue to invest in email marketing.

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