We are excited to announce that you can now set the lookback window for a list in a campaign down to the hour!
One scenario where this new functionality is extremely useful is when you want to only target a visitor during the first three hours after they visit your site. By placing a higher bid and only targeting your freshest visitors, you may see a lift in ad performance. Having this enhanced lookback window will be key for your Retargeting efforts during this upcoming holiday season (Black Friday, Thanksgiving, Christmas).
To use this feature today all you have to do is log into your account and click either the ‘Launch new campaign’ button or edit an existing campaign.
If you need a refresher on how optimizing lookback windows can help boost CTR and conversions, check out this video or Knowledge Base article.
We hope this was helpful for you! If you have any questions about this new functionality, please let us know at email@example.com.
We have improved the ad creation workflow based off feedback that we have received. Now ads can be attached to existing campaigns directly from the new ad creation form. Here is an example of adding a new banner ad to multiple web campaigns:
Notice the “Add to Campaigns” field above. Your campaigns for the current ad type are listed in this box, allowing you to select which campaigns to attach the new ad to rather than editing each individual campaign and adding the new ad manually.
We hope you enjoy this update. Happy retargeting!
We have two new updates to announce today to help make our platform more effective and easier to use. Here they are:
Easily add UTM_Campaign in your campaigns
Have you ever wanted to easily track your Perfect Audience campaign performance in Google Analytics? Now you can do exactly that with a brand new feature.
Here’s how to do it: when creating or updating a Facebook news feed or RHS campaign, click the “Add UTM_Campaign parameter” link to the right of your campaign name:
After saving this campaign, this UTM parameter will be embedded into the click URL for all ads associated with the campaign. Your analytics application will now begin to report on this information. Remember, this feature is limited to Facebook campaigns at this time.
If you need a refresher on what UTM parameters can do for you, check out our blog post titled UTM Parameters: What are they, how they work, how to use them.
Display campaign performance by month
We’ve put additional effort into making your campaign data easier to digest by making the campaign timeline look better when viewing a large window. Stats are now grouped into monthly totals rather than daily totals when viewing 6 months or more of data.
We hope these updates help you achieve your marketing goals faster. Feel free to send us feedback on our product so that we can continue making it better!
Facebook recently released a powerful feature – a native call-to-action button for brand posts. You might have seen it in your News Feed already. Starting today it’s available to all Perfect Audience customers.
Many of our customers use call-to-action language in their copy because it is a key driver for clicks, and with the introduction of these buttons, you can improve your CTR without taking up any real estate in the actual copy, image, or text of your ad.
At the moment, Facebook supports the following call-to-action types:
- Shop Now
- Book Now
- Learn More
- Sign Up
To create news feed ads: Log into your account and go to Manage > Create Ads. Click on the News Feed Ad tab or click on the Dynamic Product Ad tab and select the News Feed option.
Note that for Dynamic News Feed ads, the selected call-to-action button will appear for all product variations of the ad.
Need to send a report on your retargeting lists to your boss, client, agency, or co-worker? It’s a snap now!
You’ll be happy to know that we’ve added reporting capability for your retargeting list size stats. The retargeting list size report covers that past 30 days of data, and you can retrieve it easily from the Retargeting List Manager. Just go Manage > Retargeting Lists and click on ‘Export Report’ right above your lists:
You can export the report either as a CSV, or if you prefer to use our API, we have documentation on how to use the Segment Size Report.
We’re always trying to improve your retargeting experience, so we hope that you find this feature useful!
Hello fearless retargeters!
Perfect Audience has been acquired by Marin Software for $25.5m.
The news is all over the place: Techcrunch, AdExchanger, Marketing Land
Marin Software is a San Francisco-based publicly traded SaaS company that helps the world’s biggest brands manage their search and social advertising. Marin loves what we do. They want to integrate it into their product and pour resources into Perfect Audience. The whole Perfect Audience team is joining Marin. Every one of us! With Marin’s backing we’re going to hire a bunch more people and ship better code, faster than ever before. As a Perfect Audience customer, you’re going to get better support, better reporting, better features, and most importantly, better results!
Since we launched just 20 months ago, the Perfect Audience crew has worked to give advertisers the easiest, most effective way to retarget lost customers and get more sales. We started as a 4 person team working out of an apartment in Mountain View. We had zero customers. Today we’re a 14 person company serving more than 5,000 customers around the world including some of the greatest brands on the planet and some who will join their ranks soon.
Marin is the clear leader in enterprise search marketing management tools and is a company we share a great deal with. Like us, they build and ship software for marketers. Like us, they prioritize transparent reporting and ease of use, and like us, they are excited about the continuing rise of retargeting and programmatic advertising.
The Perfect Audience you know and love is only going to get better and better. If you like using Perfect Audience today, you’re going to love using it in 6 months. Stay tuned as we keep rolling out new updates!
Finally, thank you for your encouragement, feedback, support requests, complaints, and suggestions. Every one of them helped us learn and helped us build a better company. We couldn’t have done this without you.
We broke the news to the team last week. We took the company photo in this post just a few minutes later.