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fbprod

We are proud to introduce Perfect Product Ads, dynamic personalized Facebook retargeting for retailers.

With Perfect Product Ads, retailers can turn their Google Product Feed into dynamic ads in the Facebook sidebar and News Feed. Over 50 retailers are using it already!

There is no cost to setting this up, no spend requirement, and you can update and edit your dynamic ads anytime you want.

1. How to start: Log into your account and follow the instructions under “Dynamic Retargeting Set Up” in the settings menu. (Click here to see exactly where to find it)

2. Video tutorial: Watch how to set up dynamic news feed ads.

3. Live webinar demo and free advice: Join us this week for a free, live demo of dynamic product retargeting. Sign up here.

We will be promoting this aggressively over the next week and rolling out regular improvements based on your suggestions. If you have suggestions or questions, reach us at support@perfectaudience.com or leave a comment below!

Read more about our announcement in Adotas and MediaPost.

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

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Happy Friday!

Today we’re very pleased to announce some new features and enhancements to your Perfect Audience account. We’re always looking for ways to improve our user’s experience, so we’ve recently made a few changes based off of our customer feedback. You talk, we listen! Here’s what’s new:

Archive Conversion Goals

It’s true! You can now archive any conversion goals that you’re not interested in seeing anymore. To do this, head to Manage-> Conversions. Look in the Actions column for the little file box icon:
Screen Shot 2014-02-21 at 11.19.46 AM
It’s the icon on the far right in this image. Click that to archive the conversion.Screen Shot 2014-02-21 at 11.31.37 AM

That’s all there is to it! If you need to unarchive the goal, click this button:
Screen Shot 2014-02-21 at 11.33.25 AM
Then click the checkmark icon to reactivate the conversion:
Screen Shot 2014-02-21 at 11.34.21 AM

(Note: You will only be able to archive conversions if they are not attached to a campaign.)

Archive/Delete Unused Websites

Do you have a bunch of sites listed in your account that you don’t use anymore? No need to keep them in your site list! Now you can archive those sites.

First, go to your Site Manager by clicking on your email address, then clicking Site Manager.
Screen Shot 2014-02-21 at 11.47.40 AM

In your Site Manager, look for the Manage column and click the Options button.
Screen Shot 2014-02-21 at 11.48.22 AM
You can Archive or Delete the site here. Follow the same procedure to reactivate archived sites.

(Note: You can only archive sites that do not have active campaigns attached to them.)

Updated Management Menus

You might have noticed this one already! We’ve recently updated our menus to make managing your account quicker and easier than before. You can now create Ads, Retargeting Lists, or Conversion Goals directly from the Manage menu:
Screen Shot 2014-02-21 at 11.53.24 AM

In addition, you can now access your most important settings from the settings menu:
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(Take a look at our documentation for explanations of these settings.)

We hope you enjoy these updates! All of these changes came from our customers submitting their ideas to us. We’d love to hear what you want to see next! Let us know in our Feedback Forum or by emailing us at support@perfectaudience.com.

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

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Time to update your News Feed ads!

Facebook News Feed Retargeting has quickly grown from 0 to a very popular feature for Perfect Audience customers. Today it’s getting better as we launch “Large Format” news feed ads.  Up until today, advertisers have been about to create Page Post Link Ads with a 200px X 200px image.  Facebook recently added support for ads with a much larger image that spans the full width of the news feed, allowing for more engaging ads.  You can now create ads in the new format inside your Perfect Audience dashboard.  Here’s an example of one right here:

To create a post in the new style, click the “Create Ads” link in your “Manage” menu and select “News Feed Ad”.

Then choose the “Large-image post” option at the beginning of the form and create the ad.

The recommended image dimensions programmed into our cropping tool are 600px X 315px.

Important Note: While we send Facebook the ad content in the large style, it sometimes displays in the more traditional style with a square, 200×200 image thumbnail. Facebook displays sponsored news feed posts differently depending on the browser version being used by the viewer.

Enjoy the new feature. We look forward to hearing about the great results you see!

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

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winat

Happy Friday and welcome back to our Win at Retargeting blog series! Today I’ll be talking about a topic that customers ask me about quite frequently – excluding converted users from seeing your ads.

You’ve got your campaign up and running, you’re tracking conversions, and you’re making sales. But how do you stop serving ads to those who have converted? With Perfect Audience, you can set this up in two simple steps:

1. Create a “Converted Users” retargeting list.

Click on Manage-> Retargeting Lists and create a new retargeting list. You’ll want to set this new retargeting list up to match the conversion goal you’re tracking. For example, if you have a conversion goal that triggers at www.yourdomain.com/thankyou.html, create the retargeting list to capture any users who land on /thankyou.html.

Now, anytime someone converts on your site, the conversion will trigger like normal, but the user will also be added to this new list of converted users.

2. Edit your campaign to Exclude this new list.

When creating or editing a campaign, look for the step where you choose the retargeting list options:

Screen Shot 2014-02-07 at 12.41.05 PM

 

 

 

 

Target any list of users that you want to show ads to, and Exclude the list of converted users as I have in my example above.

From now on, anyone who converts will be added to the Converted list and will automatically be excluded from seeing your ads in the future. This is a great way to save money on your campaigns. You’ll only be serving ads to those users who haven’t yet purchased something, giving your more bang for your buck and an increased ROI.

It’s almost too easy!

Take a look at this video to see a demo of how this works.

If you have any questions about this or anything else, please let us know at support@perfectaudience.com. You can also reach me on Twitter @scottsupportpa.

Enjoy the weekend!

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

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winat

Welcome back to our Win at Retargeting blog series!

Today we’ll be covering Targeting Windows, and how you can use them to help boost CTR and conversion rates for your campaigns. But first, I want to make sure you understand the difference between a Targeting Window and a Retargeting List Duration.

When creating a retargeting list, you can set a Duration for the list:

In this setting, you set the number of days you want the visitor to remain on the retargeting list. In this example we’ve used 30 days. That means that any visitor who hasn’t been to your site in more than 30 days will be removed from the retargeting list. This is a great way to keep your lists full of only visitors who have recently navigated to your site. If you want to keep users on your retargeting lists indefinitely, leave this box blank. Keep in mind that the more time that passes, the less likely the user is to click on your ads, so you might be spending money showing ads to people who aren’t interested anymore. We recommend starting with 30 or 60 days until you get a good feel for your data.

Targeting Windows work similarly, but are different. When creating or editing a campaign, look for this box on the step where you select your retargeting lists:

Here you can set a “targeting window” for each list. This differs from the List Duration mentioned above.

In this example, we have the windows set to 7 days. That means the campaign will only serve ads to users on the list who have been to your site in the last 7 days. If it’s been longer than 7 days, the user still remains on the list, but they won’t be served your ads.

Setting your targeting windows in this manner can be a very effective way to boost your CTR and conversions! You won’t be spending money showing ads to people who haven’t been to your site in over a month and maybe don’t remember or aren’t interested anymore. Your ads will be in front of the newest visitors most likely to click back to your site. The added benefit to this is that the user will remain on the retargeting list, so you can still use that data in different ways for your other campaigns!

(Please note that Targeting Windows are not available on Trial campaigns.)

We also have a video walkthrough available to show you how this works.

If you have any questions about this, please let us know at support@perfectaudience.com. You can also reach me on Twitter @scottsupportpa.

Check in with us again soon for more tips to keep your campaigns healthy and successful.

Have a great weekend!

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

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mailbagHello Retargeters and Happy Friday!

As your fearless Customer Success Manager, I receive each and every email you send to support@perfectaudience.com. We’ve had a lot of great questions come in this week that might not be common knowledge, so I wanted to dedicate this post to publicly answering some of the recurring questions that I’ve been asked regarding your Perfect Audience account.

1. Does the trailing / matter when creating a path type Retargeting List or Conversion Goal?

Yes! When creating your Retargeting Lists or Conversion Goals, make sure you enter the exact path the user would visit on your site. For example, you might have a URL that looks like this on your site:

www.yoursite.com/newpage/

If you setup your list or goal to point to /newpage our system will not trigger the list/goal. The system will be looking for exactly /newpage so it thinks /newpage/ is something different altogether.

To set this up correctly, make sure you set your list or goal to /newpage/
You can also use a wildcard like this: /newpage*

2. How do I track conversions if the purchase happens on a subdomain or alternate domain?

Let’s say your users visit www.yoursite.com to browse your products. They add something to a cart and proceed to the checkout. The payment processing occurs at something like payment.yoursite.com/checkout or www.paymentsite.com/purchase, so how do you track those conversions?

Easy! Just setup the conversion goal to point to the correct path on those pages. Using the example URLs from above, you would set the goal to trigger on:
/checkout
/purchase

Our site tracking tag will ignore the subdomain, domain, and .com of the site that it is on, and will only pay attention to what comes after. As long as you have your paths setup correctly, you should have no problem. Make sure our tracking tag is installed on those external pages!

3. I’m using the WordPress plugin on my site. Do I need to install the tracking tag as well?

No sir! The WordPress Plugin will automatically pull your complete tracking tag from our site once you’ve configured the plugin correctly. There is no need to install our tracking tag in addition to using the plugin. Take a look at this video to see how to install the plugin, then watch this one to learn how to test if the tag is working.

4. Is there anyone who visits my site that will NOT be cookied?

There is. We will not be able to cookie these types of users:

  • Non-desktop traffic  (We only cookie desktop browser visitors)
  • Safari users  (Safari blocks 3rd party cookies)
  • Traffic that is running AdBlock
  • Traffic that is blocking cookies
  • Traffic that has javascript disabled

5. I have other 3rd party tracking tags installed on my website. Will they interfere with Perfect Audience’s tag?

Nope! Our tag runs independently. There shouldn’t be any conflicts with our tag and any other tracking tags you might be running. If you run into any problems, please let us know!

Thank you to our awesome customers for all the great questions! Please keep them coming. You can always contact us at support@perfectaudience.com. You can also reach me on Twitter: @scottsupportPA

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

Meet our team Join our team