Retargeting in 2020: Recording of Live webinar presented by Perfect Audience. Market data, trends, case studies and insights. Free 60 minute recording. Todd Lebo, Jalali Hartman and Eric Stockton present recent advertising and retargeting trends.
Research-Based Webinar: Retargeting in 2020 (based on new data)
2020 is changing every day. What worked in the past may not work today. And projecting what the future holds require up-to-date research, insight from experts, and a willingness to quickly adjust your strategy.
How should you spend your advertising budget? Should your budget be reduced? By how much? What industries are bucking the trend and increasing their advertising budget? How will retarget programs be impacted?
Watch the Digital Marketing Digest (Search Engine Land, Marketing Land, MarTech Today, SMX) webinar replay, Retargeting in 2020, as a panel of industry experts take a deep-dive into the current dynamics of digital advertising and retargeting. The panel includes:
- Todd Lebo, Partner & CMO of Ascend2
- Eric Stockton, General Manager of Perfect Audience
- Jalali Hartman, Director A.I. Lab – Founder of Robauto
Watch the webinar replay (below) and learn:
- Pause, Start or Continue: New research on how companies are adjusting advertising spend.
- Industries that are decreasing advertising spend.
- Industries that are INCREASING advertising spend (and hidden opportunities).
- COVID-19 impact on marketing: tactics that and down and tactics that are up.
- The shift in strategy for companies that rely on trade shows.
- Retargeting works 2-3x better than standard display ads.
- Why retargeting is similar to email marketing and shopping cart abandonment programs.
- Why retargeting works for B2B.
- Why retargeting works for B2C.
- How to take the mystery out of AL and retargeting.
- Already advertising with Google & Facebook? Reach the other half of your potential audience.
- Case Study: Company that got a 695% reduction in acquisition cost.
- Case Study: Company that got 396 orders in 1 day on a $1,000 ad spend.
Plus, learn more about the Perfect Audience $5,000 Ad Spend Match Program. Watch the webinar replay below – and improve your retargeting program.