How to Design Effective Display Ads

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Are you well versed in Google Ads but new to display?  Not sure how to craft the most effective image-based campaigns for Facebook and the Web? We’re here to help!  You don’t need to be Draper Daniels or a graphic design wizard to launch a solid display retargeting campaign.  You need only master the fundamentals,… Read more »

Retargeting Essentials For The 2018 Holiday Season

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    2018 will beat 2017 in every major online retail category: the duration of the season, the amount spent, and the number of shoppers who engage.  We’ve put together a list of tips to boost your retargeting click-through rate (CTR) and conversions during this critical quarter and holiday season. We’ll also be highlighting a bunch… Read more »

What’s New In Perfect Audience?

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Photo Credit We’ve been busy at Perfect Audience working on new features for you! Check out some of our major product releases in 2018. Each of these features will help expand the reach of your campaigns and/or improve performance. What’s New in Perfect Audience New Facebook placements – Perfect Audience now supports Marketplace and Messenger… Read more »

Manscaped Gets Peak Performance from Perfect Audience

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“The robust control for advertisers within the Perfect Audience platform is unmatched within the industry. Customization of the Manscaped retargeting campaign infrastructure on Perfect Audience was a game changer in performance!” Ryan Fiore – Vice President of Marketing at Manscaped, Inc.   The Opportunity Manscaped, Inc., was looking for additional scale at strict ROAS targets,… Read more »

Increase CTR and Conversion Rate with Multi-Product Dynamic Ads

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Product-specific dynamic ads are some of the strongest advertisements online retailers can use.  Showing someone the specific item they were looking at leads to a higher click-through rate and more conversions than just a static ad. What’s better than showing one product?  Showing multiple products in one ad!  Anyone who’s ever gone to Target or… Read more »

5 Examples of Ads and Landing Pages That Have Perfected Post-Click Optimization

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This is a guest post from our friends over at Instapage. More than 97% of ad clicks don’t convert. That’s a statistic bound to frighten even the most valiant marketers.   Scared? Don’t be, because there’s a way you can prevent your ads from meeting the same tragic fate—by using a technique with the power to… Read more »