It’s the fourth quarter, which means the holiday season is upon us and it’s a good time to review your remarketing and retargeting campaigns to make sure they’re ready. Tag Your Site Now – If you’re new to Perfect Audience, install your Site Tracking Tag ASAP so you can have several days’ worth of audience… Read more »
2018 will beat 2017 in every major online retail category: the duration of the season, the amount spent, and the number of shoppers who engage. We’ve put together a list of tips to boost your retargeting click-through rate (CTR) and conversions during this critical quarter and holiday season. We’ll also be highlighting a bunch… Read more »
Considering retargeting on Instagram? It’s fast, easy, and you should do it if you want to reach a huge section of mobile consumers. Quick facts: Instagram has 400 million daily active users, including 55% of the 18-to-29 demographic. 26% of Instagram users make $75,000+ per year. Instagram continues to rise and is expected to make… Read more »
In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio, because they were the easiest means to reach large audiences and build brand awareness. Obviously, this meant the most effective advertising campaigns were dominated by the biggest brands with the… Read more »
Congratulations! You got your app in the app store, but now how do you keep people coming back to use it? Today we’re excited to offer Mobile Retargeting to all Perfect Audience customers. Perfect Audience Mobile Retargeting is a suite of powerful features designed for app developers looking to re-engage high value mobile users with… Read more »