Test Your Perfect Audience Site Tracking Tag with This Extension

Posted by & filed under Features, News, Tech.

If you’re looking for a fast and easy way to test Perfect Audience’s Site Tracking Tag and you’re a Chrome user, here’s a free new tool. The Perfect Audience Tag Verifier is great for any Perfect Audience advertiser but especially those running dynamic product campaigns – this will make sure Perfect Audience is receiving the information… Read more »

What’s New In Perfect Audience?

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Photo Credit We’ve been busy at Perfect Audience working on new features for you! Check out some of our major product releases in 2018. Each of these features will help expand the reach of your campaigns and/or improve performance. What’s New in Perfect Audience New Facebook placements – Perfect Audience now supports Marketplace and Messenger… Read more »

Increase CTR and Conversion Rate with Multi-Product Dynamic Ads

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Product-specific dynamic ads are some of the strongest advertisements online retailers can use.  Showing someone the specific item they were looking at leads to a higher click-through rate and more conversions than just a static ad. What’s better than showing one product?  Showing multiple products in one ad!  Anyone who’s ever gone to Target or… Read more »

Get Your Ads to the People Most Likely to Click with Facebook CPC Bidding

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Some feature news: Cost-per-click (CPC) bid settings are now available for your Facebook retargeting campaigns in Perfect Audience. Previously, our default setting was a CPM bid that served the largest number of impressions for the budget.  That option remains, plus you now have the option to be more precise in your Facebook retargeting campaigns and… Read more »

5 Examples of Ads and Landing Pages That Have Perfected Post-Click Optimization

Posted by & filed under Articles, Features, Win at Retargeting.

This is a guest post from our friends over at Instapage. More than 97% of ad clicks don’t convert. That’s a statistic bound to frighten even the most valiant marketers.   Scared? Don’t be, because there’s a way you can prevent your ads from meeting the same tragic fate—by using a technique with the power to… Read more »