AB Testing for Pricing and how to present pricing in your advertising: The psychology behind price tells us that the way we present price can have a huge impact on the success of a sale.
Posts Tagged with " Webinars"
The Evolution of Performance Marketing
In this session, our panelists will walk through how to turn your website visitors into REAL leads. We’ve taken well-known UX principles, visitor psychology, and copywriting hacks and turned them into simple steps you can take today.
How to Build Pages that Convert
In this session, our panelists will walk through how to turn your website visitors into REAL leads. We’ve taken well-known UX principles, visitor psychology, and copywriting hacks and turned them into simple steps you can take today.
Email Strategy For Today: Integrating Email Into Your Marketing Plan
Remember when the world thought email was on its last leg…?
Today we know more than ever just how effective email can be when done right.
Build Your LinkedIn Audience in 5 Steps (And Why You Need To)
There are over 660 million users on LinkedIn.
It’s where loads of small business owners and entrepreneurs spend their time.
61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.People go to LinkedIn to browse valuable content. LinkedIn users are actually CONSUMING content daily.
How to Leverage Machine Learning For Advertising: Working WITH the Robots
As advertisers, we interact with data-driven automation, machine learning, and artificial intelligence on a daily basis. Google Adwords, Facebook Advertising, Perfect Audience, and other major ad platforms all use advanced technology to drive results. How does it work?
How to Stop Killing Your Campaign: What We’ve Learned About Successful Campaigns At Perfect Audience
The goal of advertising is always the same; to drive business, sales, or conversions. You need conversions to make money. You need impressions to lead to conversions.
7 Targeting Practices You Can Implement Today
We’ve covered seven 15-minute strategies for setting up hyper-profitable campaigns — whether retargeting or not — plus some bonus material!
Metrics That Matter Most in 2020
Return on Investment (ROI) and Return of Ad Spend (ROAS) are the most meaningful metrics for tracking success according to our recent research with Ascend2.
How to Improve Your Campaign Performance 20% By Using Different Ad Sizes
Are you overspending because you are failing to use one simple tactic?
Using multiple ad sizes (specifically those with lower competition) is something many advertisers overlook, but it has a huge effect on campaign effectiveness.
Live Optimization: Ads and Landing Pages
Watch our experts review and optimize real content…
New Research on Recent Changes in Programmatic Advertising
New research by Perfect Audience and Ascend2 reveals what 213 marketing professionals are doing to optimize their programmatic advertising program.