AB Testing for Pricing and how to present pricing in your advertising: The psychology behind price tells us that the way we present price can have a huge impact on the success of a sale.
In this session, our panelists will walk through how to turn your website visitors into REAL leads. We’ve taken well-known UX principles, visitor psychology, and copywriting hacks and turned them into simple steps you can take today.
In this session, our panelists will walk through how to turn your website visitors into REAL leads. We’ve taken well-known UX principles, visitor psychology, and copywriting hacks and turned them into simple steps you can take today.
Remember when the world thought email was on its last leg…?
Today we know more than ever just how effective email can be when done right.
There are over 660 million users on LinkedIn.
It’s where loads of small business owners and entrepreneurs spend their time.
61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.People go to LinkedIn to browse valuable content. LinkedIn users are actually CONSUMING content daily.
As advertisers, we interact with data-driven automation, machine learning, and artificial intelligence on a daily basis. Google Adwords, Facebook Advertising, Perfect Audience, and other major ad platforms all use advanced technology to drive results. How does it work?
The goal of advertising is always the same; to drive business, sales, or conversions. You need conversions to make money. You need impressions to lead to conversions.
We’ve covered seven 15-minute strategies for setting up hyper-profitable campaigns — whether retargeting or not — plus some bonus material!
Return on Investment (ROI) and Return of Ad Spend (ROAS) are the most meaningful metrics for tracking success according to our recent research with Ascend2.
Are you overspending because you are failing to use one simple tactic?
Using multiple ad sizes (specifically those with lower competition) is something many advertisers overlook, but it has a huge effect on campaign effectiveness.
Watch our experts review and optimize real content…
New research by Perfect Audience and Ascend2 reveals what 213 marketing professionals are doing to optimize their programmatic advertising program.