Measuring the impact of advertising campaigns is critical to optimizing a programmatic strategy.
In Metrics That Matter Most in 2020, our experts will walk through the top metrics marketers should pay attention to.
Covered in this webinar:
- What experts consider the most important metrics to track (backed by original research fielded in May 2020 by Perfect Audience and Ascend2)
- How to build a strong analysis process that will give you the insight needed to reach your goals
- How you can continually boost performance and lower your cost per acquisition by focusing on the right metrics/KPIs and cutting out the noise
- Behind-the-scenes look at our research findings from content expert Kathryn Hawkins, founder of Eucalypt Media, who surveyed the advertisers in our study